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"Clean Performance™ started with a problem I experienced myself.”

Born From a Simple Problem

Clean Performance™ started with a problem I experienced myself.

I’m M.Demian — a pharmacist by profession and an athlete by passion. Movement has always been a big part of my life, whether it’s training, running, competing, or simply staying active.

But like many people with busy, active lifestyles, I constantly struggled with one thing: hitting my daily protein target.

Some days I didn’t have time to prepare another high-protein meal. Other days, I simply didn’t have the appetite to keep eating. And while protein bars were convenient, I rarely found one that gave me everything I wanted — great taste, simple ingredients, and nutrition I could feel good about.

So I decided to create something I actually wanted to eat.

Protein Carried by Nature
Protein Carried by Nature
Protein Carried by Nature
Protein Carried by Nature

Protein Carried by Nature

The idea was simple: take something naturally delicious and healthy — dates, a nutritional powerhouse — and use them as nature’s carrier for protein.

A protein snack built around real food. All natural.

Something I could throw into my gym bag, keep at work, enjoy with my coffee, or reach for whenever I needed something between meals.

But convenience wasn’t enough.

I wanted Clean Performance™ to reflect the standards I personally look for in food: simple ingredients, no added sugar, no preservatives, and nothing unnecessary.

Most importantly, I wanted to create something I would feel confident offering to my friends, colleagues, and family.

From My Kitchen to Clean Performance™

It all started as experiments in my own kitchen.

There were countless recipes, ingredient combinations, adjustments and failed attempts along the way. My target : something that delivered not only nutritionally, but also on taste and experience.

The result became Clean Performance™ — a protein date crafted for people who care about what they put into their bodies, but don’t believe eating well should mean compromising on taste.

Because performance isn’t only about what happens during the workout.

It’s about the choices you make throughout the day.

Find your perfect fit.

Same clean ingredients. Same 23g of protein. Just choose the size that fits your routine.

  • 3 pouch bundle

    3 pouch bundle

    The perfect introduction to Clean Performance.

    A compact pack for your first taste.

    6 protein dates

    62 AED

    + Free shipping

  • Tube

    Tube

    Your go-to supply for everyday snacking, workouts and busy days.

    14 protein dates

    146 AED 154 AED SAVE 5%

    + Free shipping

Questions, answered.

  • Two dates provide 24g of protein — an easy way to add more protein to your day without reaching for a traditional protein bar.